Nov 05, 2019 Burger King uses Fifa 20 to nudge Stevenage FC to internet glory. Fast food brand sponsors a little-known football team to make them the biggest online club in the world. This story originally appeared on Contagious I/O, our online intelligence tool. To find out more click here. This is exactly what Burger King did with their guerilla campaign. They used a traditional media buy (shirt sponsorship) to drive real world activity (playing FIFA 20) that lit up the digital channels with tweets. They also got the added kudos of seeing digital versions of the world’s top footballers wearing their logo at a fraction of the.
Burger King's decision to become the front-of-shirt sponsor for League Two side Stevenage in 2018 has paid off after their bold plan to go virtually viral succeeded beyond all expectations. Samsung 3g tools v9.4.
Despite the club languishing at the bottom of the professional pyramid in England, Stevenage do make the cut in each edition of the video game FIFA.
That's where Burger King saw their chance for some unlikely exposure as they got their logo on Stevenage's jersey to ensure it also appeared in the EA Sports game.
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- Aug 01, 2021 A plan was hatched to use FIFA 20, where virtual Stevenage players could unlock special Burger King deals by completing challenges and uploading the video to Twitter. 5 The fast food chain used.
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From there, they created The Stevenage Challenge that encouraged gamers to play with the club, sign big-name players and share any success on social media.
To date, it's safe to say the marketing ploy has worked a treat with over 25,000 goals scored by Stevenage posted online and the team quickly becoming the most used in FIFA's career mode.
The likes of Lionel Messi and Mohamed Salah have all also been signed by players taking part in The Stevenage Challenge, meaning Burger King have somehow ended up on the virtual shirts worn by football's biggest stars.
“You haven’t heard of Stevenage Football Club, right? Well, neither had we but we realised that even though they’re at the bottom of England’s fourth division, they were going to be appear in the same video game that all the expensive players were going to be in. And that’s when, almost two years ago, we decided to sponsor Stevenage,' a Burger King spokesperson said on a video posted on Twitter.
— Stevenage FC 🔴⚪ (@StevenageFC) September 23, 2020
'Because if we put our logo on their real shirt we would definitely have our logo in the game. Introducing The Stevenage Challenge.
'Gamers around the world immediately started Stevenage. Signing the best players to our team and playing with them. For every goal they shared on Twitter we gave them rewards.
'The news took the gaming community by storm. Just like that our small team in real life turned into the biggest team online.”
According to Burger King, Stevenage's jerseys sold out for the first time in their history as a result of the ingenious marketing ploy.
The club are lucky to still be in League Two after finishing 23rd out of 24 teams last season and only avoided relegation after Bury's expulsion from League One meant just bottom-side Macclesfield Town dropped down to the National League.
Stevenage have begun the new season with one win and one draw from their first two league games and continue to have the Burger King logo on the front of their shirts.
League Two club Stevenage have unveiled their home and away kits for the 2019/20 season – with a tasty twist!
This is because they are now sponsored by American fast food restaurant Burger King after thrashing out a whopper of a commercial agreement.
Stevenage said in a statement: “Due to the recent re-brand and commercial agreement with Burger King, the kits will be available to supporters later than usual, however, we believe that they are well worth the wait.
“This is a really exciting season for the club and we hope these kits will be a part of an iconic campaign.” Download king of fighter 97 hack plus.
The kit is a slight variation of their red and white stripes, while their away kit is navy with splashes of red and yellow on it and a round neck collar.
Their exciting new strip (not the chicken ones), made by sports brand Macron, will be premiered on Saturday when Boro face Jersey Bulls in a pre-season friendly on Saturday.
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Stevenage are not the first club to have the Burger King logo on their shirts, with Spanish club Getafe also using it in 2009.
But that’s not all – on the inside of the Getafe shirt was the rubbery face of the fast food chain’s mascot the ‘Burger King’.
This meant that if a player wanted to go ‘full Ravanelli’, supporters would be greeted by the monarch’s mug – presumably because no referee would dare book royalty for removing their shirt.
We’re not sure whether the ‘Burger King’ will be greeting the Lamex Stadium faithful at any point next season!
Barcelona is up 1-0 vs. Getafe, but Getafe can never really lose after letting Burger King do this to their shirts. pic.twitter.com/SGL6AGlkS2
— Alexander Abnos (@AnAbnos) April 28, 2015